|
Frequently Asked Questions
General Olympic Sponsorship Questions:
Q1: What does the term “Official Supplier of Wine” mean?
Q2: Is Vincor Canada the only “Official Supplier of Wine for the 2010 Olympic and Paralympic Winter Games?
Q3: What are the details of your overall sponsorship campaign?
Q4: What brands are involved?
Q5: What is the connection between Vincor Canada and the Olympic Games?
Q6: What is Vincor Canada’s stance and reputation as it relates to athletes and fitness?
Jackson-Triggs EspritTM Questions:
Q7: What are the “Esprit” wines?
Q8: Is Esprit a limited edition series?
Q9: Is Esprit a VQA wine?
Q10: When will VQA Esprit be available on retail shelves?
Q11: Why bid for official sponsorship, knowing that VQA quality grape supply was insufficient for you to produce a 100% VQA Olympic wine initially?
General Olympic Sponsorship Questions:
Q: What does the term “Official Supplier of Wine” mean?
A: As an “Official Supplier” Vincor Canada has the rights to the following:
- Exclusive sponsorship rights in Canada in the wine product/service category – consisting of red, white, rosé, fruit, sparkling, and dessert wines;
- Entitled to use the designation “Official Supplier” in Canada;
- The right to use the Vancouver 2010 Olympic Winter Games contained emblem, (which features the Olympic rings), the Vancouver 2010 Paralympic Winter Games contained emblem and the Canadian Olympic Team word mark.
TOP
Q: Is Vincor Canada the only “Official Supplier of Wine for the 2010 Olympic and Paralympic Winter Games?
A: Yes, only Vincor Canada brands, or companies, are affiliated with this sponsorship.
TOP
Q: What are the details of your overall sponsorship campaign?
A: Our sponsorship includes an agreed sum of cash payment towards the Vancouver Organizing Committee (“VANOC”) in addition to hosting and sommelier services. Our sponsorship falls within the Official Supplier sponsorship category which is valued between $3 million to $15 million.
TOP
Q: What brands are involved?
A: Our well-established VQA premium portfolio plus our strong national brands bear the official Vancouver 2010 contained emblem prominently on their back labels. The wine brands involved include:
- Jackson-Triggs Estate Wines
- Inniskillin Wines
- Nk’Mip Cellars
- Sumac Ridge Estate Winery
- See Ya Later Ranch
TOP
Q: What is the connection between Vincor Canada and the Olympic Games?
A: Vincor Canada has enjoyed a strong relationship with the Canadian Olympic Committee since the Athens Summer Olympic Games in 2004 and has extended the relationship through a new contract that appoints us as “Official Supplier” on selected brands from December 2006 until the London 2012 Summer Olympic Games.
TOP
Q: What is Vincor Canada’s stance and reputation as it relates to athletes and fitness?
A: Vincor Canada is committed to social wellness and the responsible consumption of alcohol. Our VANOC sponsorship marries world-class wines with world-class athletes and is founded on pride and passion. We have a longstanding reputation as a socially responsible company, contributing to community and national programs.
TOP
Jackson-Triggs EspritTM Questions:
Q: What are the “Esprit” wines?
A: Jackson-Triggs EspritTM is a unique wine co-branded with the Vancouver 2010 emblem. Our challenge was to create a totally new wine, unique to our partnership with VANOC, without compromising our commitment to our loyal customers who seek out our established brands. The Esprit wines celebrate the spirit of possibility created by the 2010 Winter Games while reflecting the pioneering spirit of the Canadian wine industry. Named to capture both the French and English connotations of the word 'spirit,' these wines also symbolize the dedication, passion and artistry evoked by the Games.
TOP
Q: Is Esprit a limited edition series?
A: No. Esprit is in wide distribution so that every consumer across Canada can share, with these symbolic wines, in the celebration of the Olympic Winter Games. Thanks to the excellent growing season in 2007, as of July 1, 2009, all bottlings of Jackson-Triggs Esprit™ will be 100% VQA.
TOP
Q: Is Esprit a VQA wine?
A: As of July 1, 2009, all bottlings of Jackson-Triggs Esprit™ will be 100% VQA.
TOP
Q: When will VQA Esprit be available on retail shelves?
A: Although all bottlings of Jackson-Triggs Esprit™ will be 100% VQA as of July 1, 2009, due to various provincial regulations, on-shelf timing will vary by channel. The product should be available on retail shelves over the course of the summer.
TOP
Q: Why bid for official sponsorship, knowing that VQA quality grape supply was insufficient for you to produce a 100% VQA Olympic wine initially?
A: It is important to realize that no winery in Canada could have met the volume requirements for a unique, dedicated and co-branded Olympic wine exclusively with VQA. For us, it was most important that the award for Official Wine Supplier remained within Canada and that we have been able to contribute financially to our Olympic athletes.
While the domestic grape supply was not sufficient initially for a dedicated Olympic wine that was 100% VQA given the volume required for wide retail distribution, five of our existing VQA brands – including Jackson-Triggs, Inniskillin, Sumac Ridge, Nk’Mip and See Ya Later Ranch – are also a core component of the sponsorship and will be promoted extensively leading up to (and in particular, during) the Games. These five VQA brands will be front and centre at the Vancouver 2010 Olympic and Paralympic Winter Games, and at special events across the country.
It had always been our intention to use wines with 100% Canadian content for our Olympic wines when we first signed a six-year sponsorship agreement with the Vancouver Olympic organizing committee (“VANOC”) several years ago. Now, thanks to the excellent growing season in 2007, as of July 1, 2009, all bottlings of Jackson-Triggs Esprit™ will be 100% VQA.
TOP
|
